William R. Long

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Upcoming Speaking Engagements
Webinar Presenter, 'Don't Put Your Socks On in the Dark'
June 5, 2008
Internet
Co-presenter of a 90-minute webinar program that provides processes, procedures, and tools to participants that will help them to bring focus to their firm's business development efforts.

Presenter, 'Lessons to Elevate Firm Practice Excellence'
May 20, 2008
Baltimore, MD
Presenter of a 90-minute seminar describing what makes large, market-oriented design and construction firms successful and then instructing how to apply those techniques to smaller and mid-sized firms.
 
Presenter, 'Differentiate Your Firm While Retaining Top Talent Through a Comprehensive Training Program'
May 19, 2008
Baltimore, MD
Presenter of a 90-minute program that presents a "how-to" method of developing and administering a quality training program that will increase a firm's greatest strength - the experience and knowledge of its personnel.


Recent Speaking Engagements
Presenter, 'Capture the WIN!  Presentation Strategies and Skills'
May 2008
Cincinnati, OH
Co-presenter of a 90-minute workshop that provides participants with the tools to create sales presentations that differentiate their firms from the competition......from the initial strategy meeting to the actual presentation and everything in between.

Presenter, 'Don't Put Your Socks On in the Dark'
April 2008
Hershey, PA
Co-presenter of a 90-minute program that provides processes, procedures, and tools to participants that will help them to bring focus to their firm's business development efforts.

Presenter, 'Information, Resource, and Organizational Management at AEC Firms'
March 2008
Harrisburg, PA
Presenter of an educational program detailing the various processes utilized when managing a marketing department's information, resources, and personnel at design and construction firms.

Presenter, 'Developing a Marketing Plan'
January 2008
Philadelphia, PA
Co-presenter of an educational program detailing an approach to developing and implementing a marketing plan at a design or construction firm.

Guest Lecturer, Pennsylvania State University
January 2008
State College, PA
Guest Lecturer for a senior-level Architectural Engineering Construction Management course detailing the CM's role during the Business Development process.

Presenter, 'Lessons to Elevate Firm Practice Excellence'
August 2007
Washington, DC
Presenter of a 90-minute seminar describing what makes large, market-oriented design and construction firms successful and then instructing how to apply those techniques to smaller and mid-sized firms.
 
Presenter, 'Information, Resource, and Organizational Management at AEC Firms'
April 2007
Harrisburg, PA
Presenter of an educational program detailing the various processes utilized when managing a marketing department's information, resources, and personnel at design and construction firms.


Moderator, 'Regional Revitalization - The Road Map to Success'
March 2007
Philadelphia, PA
Moderator of a three-person panel examining the impact of Mixed-use Developments and Lifestyle Centers on the revitalization of the Philadelphia region.

Presenter, 'Developing a Marketing Plan'
February 2007
Philadelphia, PA
Co-presenter of an educational program detailing an approach to developing and implementing a marketing plan at a design or construction firm.

Guest Lecturer, Pennsylvania State University
January 2007
State College, PA
Guest Lecturer for a senior-level Architectural Engineering Construction Management course detailing the CM's role during the Business Development process.

Moderator, 'Mixed-up about Mixed-use?'
February 2006
Philadelphia, PA
Moderator of a three-person panel examining the evolving market for mixed-use developments in and around Philadelphia.

Guest Lecturer, Pennsylvania State University
January 2006
State College, PA
Guest Lecturer for a senior-level Architectural Engineering Construction Management course detailing the CM's role during the
Business Development process.

Presenter, 'Developing a Marketing Plan'
January 2005
Valley Forge, PA
Presenter of an educational program detailing an approach to developing and implementing a marketing plan at a design or construction firm.

Guest Lecturer, Pennsylvania State University
January 2005
State College, PA
Guest Lecturer for a senior-level Architectural Engineering Construction Management course detailing the CM's role during the Business Development process.

Presenter, 'Information, Resource, and Organizational Management at AEC Firms'
August 2004
Valley Forge, PA
Presenter of an educational program detailing the various processes utilized when managing a marketing department's information, resources, and personnel at design and construction firms.

Moderator, 'Managing New Issues in Healthcare'
November 2003
Philadelphia, PA
Moderator of a three-person panel profiling new issues in the healthcare industry that affect the building design and construction process.

Guest Lecturer, Pennsylvania State University
February 2003
S
tate College, PA
Guest Lecturer within the fifth-year Architectural Engineering Senior Thesis program.  Presentation focused on the various ways in which design and construction firms successfully procure new work.

Guest Lecturer, Pennsylvania State University
January 2003
State College, PA
Guest Lecturer for a senior-level Architectural Engineering Construction Management course detailing the CM's role during the Business Development process.

Guest Lecturer, Pennsylvania State University
January 2002
State College, PA
Guest Lecturer for a senior-level Architectural Engineering Construction Management course detailing the CM's role during the Business Development process.

Presenter, 'Business Development...Same Game, New Rules'
October 2001
Philadelphia, PA
Co-presenter of an educational seminar outlining the business development process for design and construction firms as well as offering specific tips to be successful in an economic downturn.

Presenter, 'Oral Presentation Skills'
May 2001
King of Prussia, PA
Presenter of an educational program describing the organizational skills, verbal techniques, and visual content that are necessary to construct and deliver effective presentations.

Presenter, 'Budgeting for Success...Spending Your Limited Marketing $$$ Wisely'
September 2000
Philadelphia, PA
Co-presenter of a one-hour seminar outlining ways that small and mid-sized general contractors can successfully market their services with limited expense.

Moderator, 'The Changing State of the Pharmaceutical, Biotechnology, and Chemical Industry' 
February 2000
Radnor, PA
Moderator of a four-person panel representing the director of facilities for the top four pharmaceutical/chemical firms in the Philadelphia area.

Moderator, Real Estate and Construction Informational Forum
November 1999
Philadelphia, PA
Moderator of a company-sponsored information forum featuring industry experts discussing changes in the real estate and construction industry both regionally and nationally.

Presenter, The Path of a Rising Star'
March 1999
Philadelphia, PA
Co-presenter of a 45-minute workshop discussing various career paths for marketers in the design and construction industry.

Moderator, 'A Look at the REIT Marketplace'
March 1999
Conshohocken, PA
Moderator of a three-person panel analyzing the current state of three segments of the REIT marketplace in Philadelphia - retail, office, and residential.

Coordinator and Presenter, President's Leadership Symposium
August 1998
Hilton Head, SC
Coordinator and lead presenter of a 4-hour course instructing over 50 local chapter presidents on their responsibilities within a national industry organization.

Coordinator and Presenter, Chapter Management Forum
August 1998
Hilton Head, SC
Coordinator and lead presenter of a 4-hour course instructing over 100 local chapter board members on their responsibilities within a national industry organization.

Moderator, 'Design and Construction Firm Management' Roundtable
May 1998
Philadelphia, PA
Moderator of a panel composed of the presidents of four of the largest design and construction firms in the Philadelphia area that reviewed their approach to management and marketing.

Moderator, 'The Hospitality and Entertainment Industry'
October 1997
Philadelphia, PA
Moderator of a four-person panel consisting of owners and design professionals that analyzed the state of the Hospitality and Entertainment industry in the Philadelphia area.

Juror, Senior Thesis Program at Pennsylvania State University
April 1997
State College, PA
Member of a 30-person committee that reviewed and selected award-winning student thesis presentations for the Architectural Engineering Department.

Panelist, Career Option Discussion at Pennsylvania State University
March 1997
State College, PA
Member of an eight-person panel that presented career options and advice for students entering the final two years of the five-year Architectural Engineering program.

Guest Lecturer, Drexel University
May 1996
Philadelphia, PA
Guest Lecturer for a Professional Practice course given to graduating Civil and Architectural Engineering students.

Moderator, 'Tri-State Economic Development'
September 1995
Philadelphia, PA
Moderator of a three-person panel that compared economic development efforts in the States of Pennsylvania, New Jersey, and Delaware.